Learn the best lawn and landscaping advertising strategies for 2025 including Facebook ads, yard signs, door hangers, EDDM postcards, and more!
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If you own a lawn care or landscaping business in 2025, there is endless competition when it comes to advertising. Simply providing great work isn't enough to attract endless clients anymore. You need to have a multi-faceted marketing approach so that you can put your brand in front of customers, no matter where they are looking!
With the growth of the internet, almost all of your competitors are striving to build a strong online presence. With a few strategic moves, you can easily portray your business as the best in your city to thousands of potential customers! While everyone has set up a Google Business Profile and social media pages, it takes creative digital marketing strategies to really stand out!
Although the internet has taken over our lives, traditional print advertising is still very effective in many scenarios. However, you need to have an appealing design and clear strategy in order to generate meaningful results from your printed ads. Business cards have become a thing of the past, but door hangers, EDDM postcards, yard signs, and others are still thriving in 2025!
One of the easiest ways to promote your lawn and landscaping business is to distribute appealing yard signs in high-traffic intersections, client properties, or anywhere else they will be highly visible! To find the best neighborhoods to place your yard signs, you can use the USPS EDDM tool to analyze the average income and age of your city!
While a yard sign might cost $5-$10, with the proper placement, each yard sign can generate multiple leads for your business! We suggest targeting specific services, such as leaf removal, mulching, or lawn mowing, so your key service can easily stand out. Further, by hiring a professional to design your yard signs, they are much more likely to convert customers!
Here are some of our professional designs to help inspire your own designs:
If you want leads as soon as possible, and you're willing to put in some leg work, door hangers are one of the most powerful advertising methods for local lawn and landscaping businesses. While there are a few different strategies you can use with your door hangers, here are some of our favorites:
If you have a crew doing door-to-door sales, or simply want to increase the conversion rate of your door hangers, adding a space to leave an instant quote is a popular solution. This allows clients to preview your business and the price of your service before ever contacting you as a lead! Further, with our door hanger design service, you can convert more leads into customers with our clean, professional designs!
To achieve the most effective results with your door hangers, you need to be optimizing your route to target high-income neighborhoods with qualified leads. You can use the USPS EDDM Tool to search your city, neighborhood by neighborhood, and find which homes have the highest income. This allows you to generate the highest return with your door hangers while building a list of wealthy customers for your business!
Don't have the time or manpower to hand out door hangers across your city? That's where USPS's EDDM Tool can help you out! By paying a fee, you can send out customized post cards to the mailboxes of customers across your city! Further, you can use their tool shown above to optimize your route, ensuring you only target the highest income neighborhoods!
When designing post cards to ship with USPS, it is very important that you follow their specific guidelines on how to properly design your postcard. The most important aspect is that you include space for the EDDM Retail Indicia above and to the right of the address block, which will be used to properly address each of your postcards. We highly recommend that you hire a professional or thoroughly analyze the USPS EDDM page before printing your postcards!
A lot of lawn and landscaping business owners attempt to run Facebook ads, but don't take the time to create content that actually converts customers. However, if you create optimized video ads for Facebook, it will easily be the best advertising strategy for your lawn and landscaping businesses.
With Facebook ads, we recommend that you create highly engaging 15-second video advertisements that use a strong hook, high quality footage, and that promote unique characteristics about your business.
Once you create a Facebook ad that starts to generate leads, you'll want to closely monitor the results and act accordingly. For lawn maintenance and landscaping companies, you will typically see a cost per lead ranging anywhere from $8-$20 depending on your services. However, for highly seasonal services such as leaf removal or aeration, it's common to get leads for as cheap as $5. If you are paying significantly more than this, you will want to consider turning off your ad and trying a different video.
As a cheap alternative to a traditional truck wrap, you can get a banner for much cheaper which can be attached to the back of your trailer! This allows you to effectively advertise your business on the road, while staying within the budget of many small businesses! With the right design, you can impress customers on the road and generate leads simply by driving to jobs!
Getting leads from your trailer banner won't be as simple as throwing up your phone number, a few services, and a logo. We recommend that you get an eye-catching design which not only clearly communicates your service and contact information, but also impresses your customers! This is an easy and cheap way to make your business look professional and grow your client base, even if it is a short-term alternative to a truck wrap!
While it may be cheaper to market your business on your own, you can often generate a higher return by hiring a professional to assist with your marketing. With Biz Boosters, this can include anything from simply helping you design your advertising materials to a full-service marketing strategy for your lawn and landscaping business!
With our top-rated graphic design services, we can help you to design and print anything from door hangers, to yard signs, truck wraps, logos, and more! All of our designs are fully custom and tailored to your specific preferences. Further, with over 10 years of combined experience marketing lawn and landscaping businesses, we know which design strategies will help you convert the most customers!
If you want our team to handle your online advertising completely, we have that covered! With our full-service ad management service, we will help you to set up your Facebook, Instagram, and Google ads so that you can appeal to customers wherever they are searching. Further, in combination with our graphic design services, we can handle all of your marketing needs!
We provide free estimates for all of our graphic design and ad management services. If you are interested in any of our services, use this link to get in contact with our team today!
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Yes, yard signs absolutely do still work, especially for lawn maintenance and landscaping companies. However, it is important that you are strategic with your design and placement. We recommend that you create a highly appealing yard sign using bright colors, large font, and a clear phone number. This helps ensure that potential customers can actually read your sign and reach out to you. Further, you should use the USPS EDDM Tool to optimize the placement of your signs. If you are struggling to create good yard signs, our team can help! Get in contact for a free quote today!
Out of all the top marketing strategies that we discussed, the single best strategy for lawn maintenance and landscaping companies in 2025 is targeted Facebook ads. This is the only advertising method that doesn't require continuous labor on your part! Once you build up a portfolio of past, successful Facebook ads, you're able to run them throughout the year and continuously generate effortless leads! Further, over 80% of leads are generated through internet sources in 2025, with Facebook making up a large percentage of that!
The return you can expect on your lawn maintenance/landscaping door hangers and yard signs will depend on the quality of your design, route, and competition on your area. With a DIY door hanger design, you can expect a response rate of anywhere from 0.2%-1% from your door hangers, and typically 1-2 leads for every 5 yard signs you put out. However, with a professional design, we have seen response rates upwards of 1%-2% and dozens of leads from a couple yard signs!
We can help you with any of the advertising strategies we discussed above! This includes our graphic design services, where we help you to design and print your door hangers, yard signs, and EDDM postcards. Further, with our ad management services, we can help you to run Facebook and Google ads to provide a comprehensive online presence for your business!
Take the next step toward success, choose from our professional services or personalized guidance today.
